Looking to establish the Rocky Mountain region as a leader in medical technologies, the staff of the inaugural Rocky Mountain Medical Technologies Conference was tasked with developing a forum where professionals, companies, physicians, and students could network and promote the field of biomedical engineering, both in industry and academia.
Showcasing the latest advances in medical technologies, conference Chair and Director, Ben Noe, knew the event needed a distinct identity paired with a strong web-presence and ZeroSleep Designs was engaged for a comprehensive branding package.
The priorities for the project were to establish the perception of the conference through a unique profile and further provide prospective and established conference participants with an engaging presentation of information and registration options.
Working with conference executive staff during the Discovery phase of the ZeroSleep Designs process, a set of goals and objectives were defined and further correlated to an array of demographic groups for focus as the campaign’s target audience.
Determining that each group required its own specific set of features and content, we created a wide-ranging campaign catered to consistently relaying the core objectives and branding of the conference while still providing the supplemental data required of the various target audiences.
During the Design phase of the ZeroSleep Designs process, our team members researched industry related trends and prototyped a logo and color palette catered to the conference. The package was supplemented with an array of media assets and applied across the organization.
Entering into development, our team was focused on serving the conference base with a comprehensive presentation of the event. Working with conference staff, we constructed a mobile-friendly website featuring a sectioned homepage that allows users to preview conference activities in an abridged manner with options for further engagement.
Scheduled to return in 2014, the Rocky Mountain Medical Technologies Conference was a great success, and Noe credits ZeroSleep Designs with helping to drive thousands of dollars in sales and registration.